TBlog: Technlogy and Communicators - COMM565 SNHU

Annotated Bibliography Bhattacharyya, Susan. (2018). “Why TJ Maxx is focusing its growth plans on physical stores.” Retail Revolution. Digiday. Web. 3 February 2019. Retrieved from  https://digiday.com/retail/tj-maxx-focusing-growth-plans-physical-stores/ . The author of this article is not described as she is most likely one of many staff for Digiday, which is a “ a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects with its audience across web, email, podcasts, a quarterly magazine, a membership program and in-person events.” Its editor is Brian Morrissey.  The intended audience is a global audience. The information in this article is about TJMaxx, a large retail chain, and its plans to set itself apart from other failing retail stores to keep alive in today’s market. Laskowski, Amy. (2013). “How Ford Became a Leader in Social Media.” Campus Life...

The plan for how to improve some of the technology or cultural limitations: The Plan! There's always a plan. A way made possible for others to follow suit so something continues to work out is my short definition of a plan. Technology has come so far (to say the least) in a super short time and it's difficult to keep up with (if you're trying to keep up with the Jones' or now- the Kardashians lol). I digress . . .. Anyhow, the many changes, as I was saying, is that media companies will have to incorporate new skills (job skills, if you wish) into their game plan. Pretty much every business has to in order to maintain their current market, much less a future market. Without change and a plan to change, at some point- there might not be a business. Sad to think about but true and it's already happening.  For example, Gap Inc. announced its plans to separate into two companies: unnamed company A and Old Navy, which is already a spin-off from several years back. I k...

Benefits & Limitations of  technological developments in mass media and these developments’ impact on culture I want to start out by sharing my discussion post on Twitter's business model and how its benefits and limitations affect the way media companies use news and communication.  According to Das Sourobh, "Twitter business model is similar to the business model of other social networks and requires users to create a profile and then those users can post short status updates or “tweets” under 280 characters" (2019). In addition, "registered users can post tweets, but those who are unregistered can only read them" (Sourobh, 2019). Also, "users can post using the website, app or even SMS. It is also called 'SMS of the Internet'" (Sourobh, 2019). Additionally, "the users can follow other user accounts and then they can view the tweets of the accounts they chose to follow and can share videos, images, and links through their twee...