Just an Annotated Bibliography for this Course Blog

Annotated Bibliography

Bhattacharyya, Susan. (2018). “Why TJ Maxx is focusing its growth plans on physical stores.” Retail Revolution. Digiday. Web. 3 February 2019. Retrieved from https://digiday.com/retail/tj-maxx-focusing-growth-plans-physical-stores/.

The author of this article is not described as she is most likely one of many staff for Digiday, which is a “a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects with its audience across web, email, podcasts, a quarterly magazine, a membership program and in-person events.” Its editor is Brian Morrissey.  The intended audience is a global audience. The information in this article is about TJMaxx, a large retail chain, and its plans to set itself apart from other failing retail stores to keep alive in today’s market.

Laskowski, Amy. (2013). “How Ford Became a Leader in Social Media.” Campus Life. BU Today. Web. 3 February 2019. Retrieved from http://www.bu.edu/today/2013/how-ford-became-a-leader-in-social-media/.

The author of this article is the senior writer for BU Today, the news and information website of Boston University, is published by the office of Marketing & Communications every day school is in session. The intended audience is for anyone, it seems, since they have other headline topics within the website. The information in this article is about Scott Monty’s contribution to Ford’s success in social media and “his advice to other students entering the field” .

“Module Overview.” (2019). Learning Module Three. COMM565. Brightspace. Southern New Hampshire University. Web. 3 February 2019. Retrieved from https://learn.snhu.edu/d2l/le/content/136652/viewContent/3153821/View.

The author of this article is most likely Matt Charles, professor for COMM565 at Southern New Hampshire University. The intended audience is  for the students in COMM565 graduate class at Southern New Hampshire University. The information in this article is about how “consumers and advertisers consume and communicate news and how technology has changed that”.

“Module Overview.” (2019). Learning Module Four. COMM565. Brightspace. Southern New Hampshire University. Web. 3 February 2019. Retrieved from https://learn.snhu.edu/d2l/le/content/136652/viewContent/3153823/View.

The author of this article is most likely Matt Charles, professor for COMM565 at Southern New Hampshire University. The intended audience is for the students in COMM565 graduate class at Southern New Hampshire University.  The information in this article is about “the use of Mark Zuckerberg’s creation of Facebook to use as a platform for the news industry and other communicators to brand their products and how that is utilized as a digital opportunity besides traditional methods.”

Moth, David. (2013). “How Red Bull uses Facebook, Twitter, Pinterest, and Google+.” Xeim. Econsultancy. Web. 3 February 2019. Retrieved. from https://econsultancy.com/how-red-bull-uses-facebook-twitter-pinterest-and-google/.

The author of this article is not described but is a blogger for Xeim, Experience in Marketing, which is a website that is “a division of Centaur Media Pic, is independent, and provides companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and ecommerce since 1999.” The intended audience is global with its companies based not only in the United States “(New York), but in London and Singapore.” The information in this article is about how “Red Bull, a popular energy drink, uses social media to market its products by using athletes.”

“Open Culture: A Definition.” N.a. (N.d.). Centre International D’Art Contemporain De Montreal. Web. 26 January 2019. Retrieved from http://www.ciac.ca/en/open-culture.

The author of this article is not listed but the website is about “the CIAC – Centre international d’art contemporain de Montréal is a non-profit organisation administered by a board of directors and managed by personnel with an expertise in artistic production, communications and arts administration.” The intended audience is global. The information in this article is about “open culture and its start before the computer, copyrights, and software licensure.”

Reid, B. (2012). “The 10 skills modern communicators have (or need to get).” WCG. Retrieved from http://blog.wcgworld.com/2012/05/the-10-skills-modern-communicators-have-or-need-to-get. “Module Overview.” (2019). COMM565. Brightspace. Southern New Hampshire University. Web. 3 February 2019. Retrieved from https://learn.snhu.edu/d2l/le/content/136652/viewContent/3153821/View.

The author of this article is not described and is a reference from a learning module from COMM565 graduate class at Southern New Hampshire University, most likely authored by Matt Charles. The intended audience is for students in COMM565 class at Southern New Hampshire University. The information in this article is about how “news information is shared since the dawn of social media and how it has changed the skill set for those jobs.”

Sohn, Tim. (2012). “How Dunkin’ Donuts Uses Social Media.” Digital. AdWeek. Web. 3 February 2019. Retrieved from https://www.adweek.com/digital/how-dunkin-donuts-uses-social-media/.

The author of this article is not described but AdWeek is “is the leading source of news and insight serving the brand marketing ecosystem since 1979.” In addition, “Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps.”  The intended audience is as a “resource for leaders across multiple industries who rely on its content to help them do their job better,” The information in this article is about “how Dunkin’ Donuts uses social media to maintain its success.”